Anyone interested in real estate investing has probably heard of Fortune Builders, operated by the former star of A&E’s “Flip This House” Than Merrill. It appears no city in America misses his real estate seminars.
But as Forbes magazine so aptly pointed out, seminars are not for teaching - they are for selling! And Than's "Fortune Builders" is very good at selling.
The primary purpose of this article is to try and help keep some people from falling into the “medicine show” trap of the seminar circuits of infomercial gurus like Than Merrill, Armando Montelongo and the rest. That is not to say that their programs cannot work - what I am saying is that success stories are relatively rare, and NO real estate investing program is worth upwards of the $35,000-$60,000 some of these people charge.
Fortune Builders first lures people who desperate for financial security to their “free” seminar. This seminar is just a teaser, where a high-pressure sales pitch is used to get attendees to shell out $1500 for the REAL seminar. And at that “real” seminar the attendees are pressured to protect their $1500 investment by plunking down another $35,000 for the "full Monte”.
For those who want to know more about the real story, here is a full, objective and accurate Than Merrill/Fortune Builders Review - it’s a real eye-opener.
There are legitimate real estate investing courses available, but you won’t find them on late-night “infomercial” TV. And they will not cost an arm and a leg. Courses like “The Simple Man’s Guide to Real Estate” which includes everything needed to invest successfully, including free mentoring for life. How is that possible? It's easy - they operate as a not-for-profit, run strictly by volunteer investors. It's unbelievable what you can do when the profit motive is removed!